Effortless Closed Loop Analytics

Integrate your CRM with Google Analytics

Automatically push your CRM data, pipeline and revenue to Google Analytics. No coding required.

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Supported CRMs

Syncing your CRM conversions with Google Analytics offers true measurement from first touch to close, across all your marketing channels so you can take the guesswork out of marketing and build effective, comprehensive campaigns and strategies.

Join your online data from Google Analytics to your offline data from your CRM. Result: Better Marketing decisions

Syncing your CRM conversions with Google Analytics offers true measurement from first touch to close, across all your marketing channels so you can take the guesswork out of marketing and build effective, comprehensive campaigns and strategies.

Enigma integration allows you to get a complete overview of digital marketing performance. Which means that you can understand what efforts are bringing better results and where to invest.

Track your CRM Conversion - effortlessly

No need for custom code or expensive tools. Connect your CRM with Google Analytics in 3 clicks.

Close the loop between your offline conversions and online activity by automatically sending your CRM conversion data to Google Analytics. No custom coding or expensive tools required. Enigma integration takes 3 clicks.

Easily identify your best channels - No guess

Visialize your sales pipeline and deal stages in Google Analytics and uncover your best channels.

Track your CRM revenue in Google Analytics

Send your revenue data to Google Analytics to identify the most profitable channels, what's converting to sales and what's not.

Track online and offline CRM conversion

See your offline conversion in real-time. No coding required, No data import. Set it once and that's it.

Increase your marketing ROI - instantly

Use the power of Google Analytics to understand what generate sales and optimise for revenue. Not leads.

Get the big picture, actionable insights from your campaigns and use them to increase conversions and improve your marketing strategies. Enigma unifies online and offline data with sales outcomes so you can make the right marketing decisions.

Measure the Dollar value for each campaign

Track your ROI down to the channel, campaign and keyword level.

Multi-channel attribution

Track the first-click channel, the last-click channel and all the channels in between

Track online and offline CRM conversion

See your offline conversion in real-time. No coding required, No data import. Set it once and that's it.

Unlock powerful audience targeting

Retarget your best customers by creating audiences based on your CRM data.

Use your CRM data to create retargeting and lookalike audiences based on your CRM conversion data. Enigma makes it easy to have a strong Google Ads retargeting strategy in your marketing mix so you can close more deals, faster.

Create CRM remarketing audiences

Use your CRM data to build remarketing audiences based on sales, conversion, revenue and more

Improve your targeting & re-targeting

Use the power of Google Analytics audience builder to filter audience by demographics, technology, behaviour, source and more

Share your remarketing list with Google Ads

Connect Google Analytics and Google Ads to share audiences and set them as targets for your paid search and/or display advertising

Halim Boumadani

Marketer & Founder

Why I created Enigma Metrics

How do you know what to improve, if you don’t know what’s broken?

For so many years, as a marketer, I generated leads for my clients, all I did was generating leads. Leads in the thousands. Each unsuccessful lead cost a small fortune. I was failing and realised that I was the problem - not the channel or the client. My assumptions about marketing were wrong.

I rebooted my thinking and created Enigma to help my clients go beyond leads and track what really matters the most. Revenue.

Enigma Metrics now is the only tool that joins CRMs and Google Analytics to help talented marketers uncover profitable channels and make meaningful decisions.

Uncover your most profitable channels

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